OKR WITH REORGANIZATION | THE CASE STUDY OF GOOGLE (CHAPTER 3) | GOALIFY

Prior to the analytic regarding to the case study of Microsoft, in this content Goalify is going to figure out “Dividing the organization to get objectives” – arranging according to the whole quantity of professional roles and following the management of Google.

1. Why did Google need to apply the reorganization?

In the beginning of 2000s, Google achieved various successful goals and rocketed to become the top company of the digital searching market. Google possessed many famous and necessary products for human life, such as Google Map, Gmail… Perhaps, R&D teams of Google had their own passion for everything concerned with Larry Page’s projects, such as life – span of human, autonomous vehicles, intelligent house equipment… sooner or later, this spectacular list will be updated day by day. Some invents approached successfully to people’s demand, some went wrong and the others have not been done in the lab yet though.

Google has been considered as one of the fastest developing companies. However, it was not a united connection like Larry Page had expected, that’s the major reason why Page decided to split this organization into groups. Many groups were connecting closely, it assured that the process of working of every team would contribute to Google’s Objective and Key Results.

2. How did Larry Page reorganize Google?

Page divided Google into some different companies. Every company had its main specific feature, and whole of them are belong to Alphabet – the new big company. Position of Mr.Page in Alphabet was Chief Executive Officer, Mr Sergei Brin was the Co-Founder, and Eric Schmidt has been in the position of the chairman of Google. Each company of Alphabet possesses its own targets while the CEO of every company is in charge of these goals Page had confidence in his decision, which assists Google in expanding into more fields, like allocating jobs, Page thought that all of them are helping Google with their achievements.

3. How did Google successfully reach ambitious goals when reorganized?

Before Page decided to implement his reorganizational changes, he showed it to all of members in Google first, and then he explained clearly the principal reason related to his decision. Page gave the prominence to unfetter and increase the energy of the labor in the process of their work. It guided them to focus on their mission and their happiness. Following that, each of companies took responsibility for its own expense and income, and it helped them to realize many new senses of liability, influence the main reasons and the consequences in the processing working, that could make innovation more meaningful. And up until now, Google has developed incredibly since it established, Google has already become the high-scale company, concerned with the world by its own Objectives and Key Results. In short, Google applied excellently the process of OKR method in the whole apparatus of organization, such as creating the right direction for each plan, training and interacting with staff to identify their opinion about the plan, etc.

This is case study in regarding to applying OKR in reorganization of Google. We are recognized clearly the engagement both of them in Larry Page’s decision. He created smartly a referendum as soon as possible about his reorganization, and then he made smoothly the interaction with his staff to get their opinions. Finally, Google is becoming the most well-known company all over the world.